“Coaching has become one of those catch-all phrases like strategy, quality, or process. Because of its popularity, coaching has sometimes been misused.” To explicitly ‘translate’ the quote above, some coachees are sometimes more excited about the ‘luxury’ of being coached rather than being excited about changing. Truly, Ulrich (2008) mentioned that one executive ‘bragged’ about […]
What Exactly is Coaching? Read More »
We have discussed in the previous blog post that marketing President Barack Obama was no different than marketing soap. But what other downside has this political branding strategy caused? Zavattaro (2010) concluded that the second downside that a branded president faces is shifting political branding from a platform-centered approach to a candidate-centered one, which shifts
Another Downside of Political Branding Read More »
Compared with studies that reported on the noteworthiness of treating statesmen and women like commercial brands, researchers and political/marketing professionals have barely given political branding repercussions attention. Here, for instance, is one beneficial analysis conducted by Staci M. Zavataro on that topic. Brand Obama has been everywhere since 2008. Undoubtedly, he (and definitely his team
Major Repercussions of Political Branding Read More »
In an era of teamwork, it’s crucial to sort out what exactly makes groups in an organization be professionally effective. Just like people, the best and most successful teams are the emotionally intelligent ones. This requires managers and leaders to not only create awareness of emotions in groups, but to teach team members how to
Three Norms to Regulate Emotions in Groups Read More »
What is it that makes your political brand the better choice? If you accurately answer this question, ‘political consumers’ will choose your brand over your opponents. If they do so, you win the political race! To come up with a perfect political brand, you must think of yourself as any commercial marque. Appropriately, every candidate
Keys to Brand a Candidate and Win a Political Race Read More »
