Business storytelling is not merely about entertaining the listeners, but it is more about education, motivation and engagement. Regardless of its ultimate purpose, the tiniest corporate story matters a lot and makes a gigantic change particularly internally. When crafting your business story, it is paramount to keep in mind that the most critical audience are

When McDonald’s launched its I’m Lovin It campaign, it ensured that its brand’s overall message which revolves around the fun, unique experience is perfectly communicated everywhere. Accordingly, McDonald’s used the following online branding elements to communicate this message: Logo McDonald’s utilized the familiar golden arcs with its I’m Lovin’ It slogan on all pages. Some

 “A brand is not a name. A brand is not a positioning statement. It is not a marketing message. It is a promise made by a company to its customers and supported by that company.” Online branding is currently a very important method to communicate a business’ presence because of the emergence of an electronic

McDonald’s interestingly benefited from its website to communicate its values around community engagement and involvement, environmental and social responsibility, and to create online communities associated with the brand. Knowing that the company’s most important principle is to support the communities in which it operates and to identify with them, McDonald’s embraces the concept of corporate