“Having engaged employees is part of the formula that has made us so successful” says Mats Bark, Senior Advisor Organizational Communication at Novo Nordisk. Novo Nordisk is a pharmaceutical company that focuses on the treatment of diabetes and haemophilia. It is based in Copenhagen but employs around 40,000 workers in 79 different countries and it […]

We have discussed in the previous blog post that business storytelling is one of the very powerful corporate communication tools especially that it guarantees employee engagement and alignment with the business’ mission and vision. Leaders that use business storytelling bring more meaning, focus and productivity to the company and its entire workforce. Baker (2014) provides

Storytelling is one of the very natural and effective tools that people use to communicate and interact with each other. In business, storytelling plays an important role in sending important messages, engaging and aligning employees, and ultimately implementing the organization’s vision. Truly, “organizations that embed storytelling into their strategic planning efforts effectively tap into their

Following the announcement of the food poisoning crisis investigation results, mentioned in the previous blog post “176 Guests Fall Ill at a Hotel Chain!”, the crisis management team used the assistance of two consulting firms to solve the issue. Since the hotel chain management had already conducted a similar crisis management plan (CMP) exercise five

Alexandros Paraskevas’ study was conducted on a hotel chain that has been operating for over 20 years (at the time of the research) and has 19 properties, 8 five-star city hotels, 11 four and five-star resorts all operating in one Mediterranean country; yet, suddenly faced an unexpected crisis! The hotel chain has a well-developed contingency