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Crisis Stories: Keys to Turn Your Crisis into an Opportunity

John R. Darling, who examined Trans‐Technologies’ business crisis discussed in the previous blog post, presented 15 keys to help you turn any crisis into an opportunity.

Key #1

Each business crisis is unique; therefore, every one of them requires a unique response.

Key #2

“Crisis management is not mismanagement”.

Not any plan must be used in times of a crisis, but an adequate plan must be developed to help the company function well when it faces a crisis.

Key #3

“Crisis management is a quick-fix solution”

It requires identifying, studying and forecasting crisis issues as well as setting forth specific ways that would enable an organization to prevent or cope with crises.

Key #4

Crisis management is a conglomerate of operational units brought together to manage a particular situation.

Key #5

Crisis management does not mean that all employees should stop functioning normally to address the problem. On the other hand, work must flow normally to keep the moral of the workers high enough to face the challenges.

Key #6

Systematic crisis management creates an early detection or warning system.

Key #7

Early detection helps you prevent or at least cope with a crisis effectively.

Key #8

Every company should capitalize on the expertise of appropriate individuals.

Key #9

“The language of crisis is very important”; that is to say, every word you use has great power.

Key #10

“The real challenge is to recognize the crisis in a timely fashion and to bring the complex factors into focus”.

Key #11

It is hard to predict every potential crisis. Hence, you have to develop a process that includes appropriate information systems, planning procedures, and decision‐making techniques. All of these can help you assess and deal with the crises.

Key #12

The crisis management team should be able to describe and report the company’s situation constantly and make solid projections about the future.

Key #13

The way you recognize and manage the warning signs is “what makes the difference between company that benefits from a crisis, and a company that suffers terribly”.

Key #14

Planning, preventing, and setting alternatives must become an integral part of a firm′s mode of operation in good and bad times.

Source

Darling, J. R. (1994). Crisis management in international business: Keys to effective decision making. Leadership & Organization Development Journal, 15(8), 3-8. Retrieved from https://doi.org/10.1108/01437739410073047

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