Compared with studies that reported on the noteworthiness of treating statesmen and women like commercial brands, researchers and political/marketing professionals have barely given political branding repercussions attention. Here, for instance, is one beneficial analysis conducted by Staci M. Zavataro on that topic. Brand Obama has been everywhere since 2008. Undoubtedly, he (and definitely his team […]

What is it that makes your political brand the better choice? If you accurately answer this question, ‘political consumers’ will choose your brand over your opponents. If they do so, you win the political race! To come up with a perfect political brand, you must think of yourself as any commercial marque. Appropriately, every candidate

Political branding: a burgeoning field that has been attracting the attention of political professionals, coaches, consultants, and spin doctors all over the world. Just like the branding of companies, products, and services, political branding similarly uses common marketing and image management tactics to attract the attention of ‘political consumers’; normally known as voters. Thousands of