When McDonald’s launched its I’m Lovin It campaign, it ensured that its brand’s overall message which revolves around the fun, unique experience is perfectly communicated everywhere. Accordingly, McDonald’s used the following online branding elements to communicate this message: Logo McDonald’s utilized the familiar golden arcs with its I’m Lovin’ It slogan on all pages. Some […]

 “A brand is not a name. A brand is not a positioning statement. It is not a marketing message. It is a promise made by a company to its customers and supported by that company.” Online branding is currently a very important method to communicate a business’ presence because of the emergence of an electronic

McDonald’s interestingly benefited from its website to communicate its values around community engagement and involvement, environmental and social responsibility, and to create online communities associated with the brand. Knowing that the company’s most important principle is to support the communities in which it operates and to identify with them, McDonald’s embraces the concept of corporate

Have you ever thought of nonverbal communication as a way to manage a crisis? Whenever a crisis hits, the spokesperson is supposed to be the voice of the company. Many articles have discussed what this person should say and what exactly should be communicated. Yet, the fact that a spokesperson also becomes the face the

The reason why vocal cues are pivotal while communicating a crisis is that they can strengthen the clear delivery of a message and can highly influence the credibility of the speaker. Here’s what De Waele et al. (2020) suggested to help you ace communication, precisely vocal cues, in times of business crises: Your Voice Pitch