Compared with studies that reported on the noteworthiness of treating statesmen and women like commercial brands, researchers and political/marketing professionals have barely given political branding repercussions attention. Here, for instance, is one beneficial analysis conducted by Staci M. Zavataro on that topic. Brand Obama has been everywhere since 2008. Undoubtedly, he (and definitely his team […]

What is it that makes your political brand the better choice? If you accurately answer this question, ‘political consumers’ will choose your brand over your opponents. If they do so, you win the political race! To come up with a perfect political brand, you must think of yourself as any commercial marque. Appropriately, every candidate

Political branding: a burgeoning field that has been attracting the attention of political professionals, coaches, consultants, and spin doctors all over the world. Just like the branding of companies, products, and services, political branding similarly uses common marketing and image management tactics to attract the attention of ‘political consumers’; normally known as voters. Thousands of

If a politician is struggling to build alliances, manage the office and communicate with the staff although he/she has won the elections, has a strong agenda and hired a top-notch team, then it is the time to call in political coaches! “Life coaches can help politicians, too.” Some political leaders, just like CEOs, are great

In the last two blog posts that we have published “Major Repercussions of Political Branding” and “Another Downside of Political Branding”, our team have discussed some major political branding repercussions. They are, turning politicians into commodities and shifting people’s attention from the brand’s substance to the image. Digging deeper into Obama brand, the researcher Staci